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An optician's website has to show your collection and craftsmanship and make it easy to book an eye test or fitting. Klerks Webdevelopment from Hapert builds stylish WordPress websites for opticians, with online appointments, brand pages and, if you wish, a webshop for lenses and accessories.
What customers want to see online
Visitors want to know which brands you stock, which services you offer and when they can come in. Show this with beautiful imagery and clear text.
- Brand and collection pages with atmospheric photos that load quickly
- Explanations of eye tests, contact lenses, sunglasses and sports glasses
- Information about service, warranty and reimbursement by health insurers
- A team page so customers know who’s helping them
Features for your optician's practice
We combine your shop and your website, so online browsing and a visit to the shop reinforce each other.
- Online appointments for eye tests, lens fittings or collecting glasses
- WooCommerce webshop for reordering lenses and lens solution
- Brand overview that you update yourself when new collections arrive
- Promotions and seasonal campaigns on their own page
- Vacancies page for opticians and sales staff
Found locally
Searches like “optician in Veldhoven” or “eye test near me” are highly local. With a well-structured website and structured data, you make it easy for Google and AI assistants to recommend your shop.
- Structured data for your shop, opening hours and services
- Pages per service aimed at local search queries
- A strong link with your Google Business Profile
Want a website built for your optician’s practice? Book a no-obligation meeting.
Opticians in the Kempen
In the Kempen, many people like to buy their glasses at a trusted shop in their own village or in a nearby centre, such as Bladel, Eersel, Bergeijk or Veldhoven. Personal service and good advice are often decisive here. From Hapert we build websites that continue that personal approach online and show customers the way to your shop.
Projects we are proud of
All projects
Boutique Rose
Online store for baby and children's clothing
How we work
A clear process in five steps. You always know where you stand and simply follow progress in your own client portal.
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01
Getting to know you
We have a cup of coffee and we’d love to hear who you are and what your new ideas are. We look ahead and grow towards your intended goal together.
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02
Plan of action
With a clear step-by-step plan and a well-organised schedule, we guide you step by step towards your dream website.
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03
Building the website
I build your site in WordPress, optimise it for speed and SEO, and test it on every device, from phone to widescreen.
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04
Feedback
Share your feedback during several review moments thanks to our handy, user-friendly feedback tool.
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05
Launch & grow
After launch I show you how to update content yourself, and we stay involved to keep your website secure.
Joris created the website for Raijmakers Paard & Coaching, and I am very happy with the result. The website reflects who I am and what I want to project with my practice. The collaboration is pleasant and approachable. Joris is proactive, easily accessible, and quickly handles questions or adjustments, even now that the website is online. It is great to have someone you can just turn to. Highly recommended!
Very happy with our new website! Joris has done a really great job. The communication was quick and pleasant, and he is very proactive. He also comes up with ideas himself to reach more people and attract new customers. A wonderful collaboration, highly recommended!
Great collaboration. Lightning-fast service and always thinking along about solutions and plans. Highly recommended!!
Klerks Webdevelopment makes really beautiful websites and built 2 sites for my businesses that are exactly the way I wanted them. Listens carefully to my questions and delivers the site I had in mind in a short time. Truly great service!!
Klerks Webdevelopment built a new website for carnival association De Muggezifters. Their professional approach and commitment resulted in our beautiful website, which besides looking great also includes a web shop and ticket sales. Behind the scenes the website is easy to manage, and whenever needed the team at Klerks Webdevelopment is ready to help us right away. A pleasure to work with!
Frequently asked questions
Can’t find your question? Feel free to call or message call us and I’ll happily think along with you, no strings attached.
Yes. We connect an appointment module to your website, so customers choose a time themselves for an eye test, lens fitting or collecting their glasses.
For many opticians, yes, especially for regular customers who reorder lenses or lens solution. With WooCommerce we build a well-organised webshop that suits your shop.
Certainly. You easily add brands, photos and texts in WordPress, so your website always shows what's in the shop.
Yes. We optimise images automatically and load them smartly, so your website stays fast even with a large collection and scores green on Core Web Vitals.
