A winter festival in the heart of Bergeijk
From 16 December 2022 to 8 January 2023, the centre of Bergeijk was all about the Winterfestival. Weeks full of activities meant a programme visitors had to navigate easily. For the website we worked closely with the town centre manager, who co-organised the festival.
Building the programme together
We worked out the programme with the town centre manager and presented it clearly on the website. Visitors could see what was happening each day, making it easy to plan their trip to the festival.
The whole programme in your calendar
A handy extra: visitors could add the complete programme to their own calendar with one click, on both Android and Apple. They didn’t miss a thing, and the festival stayed top of mind.
Tickets and insight for the organisers
For ticketed activities we connected a ticketing system to the website. Visitors ordered online with ease, while the organisers had instant insight into visitor numbers and availability. That made planning staff and capacity much simpler.
A website with a wintry feel
The design captures the spirit of the festival: wintry, festive and welcoming. Just as clear on mobile as on desktop, for visitors checking the programme on the go.
What it meant for the organisers
By bringing the programme, calendar and tickets together in one place, the website became the central starting point for the festival. Visitors knew what to expect, and the organisers could steer on live figures rather than estimates.
