A website where the mystery begins
The Food Escape Box is an escape room experience paired with dinner, played at home. Veerle wanted that suspense to be felt on the website already. Not explaining everything, but making people curious. So we went for a dark, atmospheric design with a secretive feel. Visitors see just enough to want to know what’s inside the box.
Ordering without friction
Once people are hooked, ordering should be quick. A clear order form lets you request your own Food Escape Box. Simple, straightforward and free of unnecessary steps, so the excitement doesn’t fade.
Help when you’re stuck
In a real escape room you get a hint when you’re stuck, and we brought that idea to the website. Players who can’t move forward during the game find a nudge in the right direction on the hint page, without the answer being given away.
Always reachable via live chat
For questions there’s a live chat. Veerle receives messages directly on her phone, so she can help customers quickly and personally, wherever she happens to be.
The result
The website was a hit: more than 1,000 Food Escape Boxes were sold in the first year. Proof that a website with character inspires people to act.
Why character works
A product built on suspense and surprise needs a website that amplifies that feeling. By starting the experience online and supporting players during the game, the website has become part of the experience itself.
